The brand playbook
BRAND.md written, the Denmark episode scripted, and the country format locked.
On 19/09/2026 I wrote BRAND.md. It holds the positioning line, the country paradox format and the rules for every episode: one number per slide, a source on the last slide, and three lenses per country.
The same day I scripted the Denmark episode. The hook is: How can the happiest country on earth have the highest cancer rate in the EU? The script runs as a 40 second reel and a short, built from the same research.
The playbook was committed as e6c43ca. From here, new country ideas go into the hooks list first, and nothing goes on a slide until its primary source is open.